Photo: badgalriri on Instagram 

Although we are all familiar by now with the gold metallic highlighter that has been making waves, it looks like this trend may have a cool new cousin in town. Purple highlighter has been making the rounds on the beauty circuit, and is quickly gaining a reputation among the makeup savvy. Popularized by Rihanna and spotted on the gorgeous singer at her Fenty launch party, violet-hued highlighter is now becoming a beauty favourite.

Photo: faceitbox on Instagram 

For anyone who wants to take their cues from the Barbadian beauty, try softly tinting your cheeks with lavender highlighter, while leaving the rest of your visage natural and fresh-faced. Turn to shimmering lavender eyeshadow, curled eyelashes and pouty, glossy lips for a feminine Rihanna inspired vibe. Meanwhile, other variations on purple highlighter have been spotted all over Instagram.

Photo: eliza_moonlight on Instagram 

If you’re looking for a sexy spin on the makeup trend, lashings of mascara and black winged liner can easily bring your purple cheeks to life. Add a mauve or magenta-hued lipstick, and bold eyebrows, to finish off your beauty look. Meanwhile, flawless liquid foundation, dark brow powder and pale pink, au naturel lips can offer you the ethereal glow of a fairytale princess. However you decide to play it, purple highlighter is the easiest new way to upgrade your makeup job for Fall 2017.